Founder & CMO
As an early pioneer of the online information services industry, Ms. Balduzzi began her career in 1983, where she worked on the nationwide launch and marketing of Viewtron. Viewtron, the first online consumer information service in North America, was operated as a joint venture between AT&T and Knight-Ridder. While at Viewtron, she spoke before numerous organizations on the future of online shopping, home banking, and other services.
She later joined Quantum Computer Services (now known as America Online), where she reported to and worked with Steve Case (former Chairman of AOL Time Warner) on product development and strategic marketing. During AOL's joint venture with Apple, Ms. Balduzzi relocated to Silicon Valley, where she worked as a Product Manager for Apple directing the creation, launch, and marketing of AppleLink-Personal Edition, an online service that evolved into AOL.
From 1990 to 1996, she began marketing professional services as the Marketing Director for two corporate law firms. While there, Ms. Balduzzi was recognized for branding professional services and redefining law firm marketing.
In response to the demand for seasoned marketing professionals with technology expertise, Ms. Balduzzi established her own marketing consulting firm in 1996. Since then she has advised and assisted national and international technology companies, law firms, consulting firms, political candidates, and other businesses on how to effectively position, launch, and market their companies, products or services in an evolving information age and dynamic business climate.
Ms. Balduzzi is currently the founder of a social media start-up company. She also mentors start-ups at Baltimore's Emerging Technology Company incubator and is a member of the Board of Advisors for the Brown School of Business and Leadership at Stevenson University.